New Rolls‑Royce Ghost
"The new Rolls‑Royce Ghost is the most technologically advanced Rolls‑Royce yet. It distils the pillars of our brand into a beautiful, minimalist, yet highly complex product that is perfectly in harmony with our Ghost clients’ needs and perfectly in tune with the times."
Torsten Müller-Ötvös - Chief Executive Officer
Rolls‑Royce Motor Cars
Perfection in Simplicity
THE NEW GHOST
- The most technologically advanced Rolls‑Royce yet
- Succeeds the most successful product in the marque’s 116-year history
- Reflects ‘Post Opulent’ design philosophy, rejecting superficial expressions of wealth
- Built on rigid aluminium Rolls‑Royce spaceframe architecture
- All-wheel drive and all-wheel steering for unprecedented poise and surefootedness
- World first Planar suspension system significantly increases agility and effortlessness
- Equipped with hallmark 6.75-litre twin-turbo V12 engine, delivering 571PS and 850nm
- For effortless egress, doors now electrically open as well as close
- Interior components tuned to specific resonant frequency to create a sense of serenity
- Down lit Pantheon grille discreetly illuminates Rolls‑Royce iconography
- Illuminated Fascia debuts featuring Ghost nameplate surrounded by more than 850 stars
A New Design Conversation
Post Opulent design
More than six years ago, a team of luxury intelligence specialists, designers, engineers and craftspeople assembled to begin development of the new Rolls‑Royce Ghost. As with the first Goodwood Ghost, launched in 2009, this collective would work obsessively to ensure that New Ghost would hold its own place in the Rolls‑Royce portfolio and represent a unique set of client values.
Since the introduction of Ghost, which became the most successful Rolls‑Royce in history, the marque’s unique proximity to its clients afforded the team access to a large body of information. It revealed the divergent interests, opinions and changing taste patterns within Ghost clients’ appreciation of luxury. This primary research allowed them to create a product focussed on the requirements of these remarkable men and women. These insights informed the designers, engineers and craftspeople at Rolls‑Royce as they moved into the development phase of the highly progressive new Ghost.
An engineering focus
The first Goodwood Ghost reflected a layer of clients who use their Rolls‑Royce in a completely unique way.
When these clients were informed that Rolls‑Royce would begin developing a new Ghost, their request was simple: deliver a motor car that they could use even more; something even more refined to be driven in and even more enjoyable to drive.
To fulfil this challenging brief, Rolls‑Royce’s engineering experts rejected the use of a pre-existing platform. Instead, they configured the marque’s proprietary spaceframe architecture to incorporate elements of the brand’s existing model portfolio such as all-wheel drive and all-wheel steering, while adapting the structure to accommodate significant advances in Rolls‑Royce’s hallmark magic carpet ride and dynamic abilities.