New Rolls‑Royce Ghost

"The new Rolls‑Royce Ghost is the most technologically advanced Rolls‑Royce yet. It distils the pillars of our brand into a beautiful, minimalist, yet highly complex product that is perfectly in harmony with our Ghost clients’ needs and perfectly in tune with the times."

Torsten Signature

Torsten Müller-Ötvös - Chief Executive Officer

Rolls‑Royce Motor Cars

Launch Film

Perfection in Simplicity

THE NEW GHOST

The most technologically advanced Rolls‑Royce yet
Succeeds the most successful product in the marque’s 116-year history
Reflects ‘Post Opulent’ design philosophy, rejecting superficial expressions of wealth
Built on rigid aluminium Rolls‑Royce spaceframe architecture
All-wheel drive and all-wheel steering for unprecedented poise and surefootedness
World first Planar suspension system significantly increases agility and effortlessness
Equipped with hallmark 6.75-litre twin-turbo V12 engine, delivering 571PS and 850nm
For effortless egress, doors now electrically open as well as close
Interior components tuned to specific resonant frequency to create a sense of serenity
Down lit Pantheon grille discreetly illuminates Rolls‑Royce iconography
Illuminated Fascia debuts featuring Ghost nameplate surrounded by more than 850 stars

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A New Design Conversation

Post Opulent design

More than six years ago, a team of luxury intelligence specialists, designers, engineers and craftspeople assembled to begin development of the new Rolls‑Royce Ghost. As with the first Goodwood Ghost, launched in 2009, this collective would work obsessively to ensure that New Ghost would hold its own place in the Rolls‑Royce portfolio and represent a unique set of client values.

Since the introduction of Ghost, which became the most successful Rolls‑Royce in history, the marque’s unique proximity to its clients afforded the team access to a large body of information. It revealed the divergent interests, opinions and changing taste patterns within Ghost clients’ appreciation of luxury. This primary research allowed them to create a product focussed on the requirements of these remarkable men and women. These insights informed the designers, engineers and craftspeople at Rolls‑Royce as they moved into the development phase of the highly progressive new Ghost.

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An engineering focus

The first Goodwood Ghost reflected a layer of clients who use their Rolls‑Royce in a completely unique way.

When these clients were informed that Rolls‑Royce would begin developing a new Ghost, their request was simple: deliver a motor car that they could use even more; something even more refined to be driven in and even more enjoyable to drive.

To fulfil this challenging brief, Rolls‑Royce’s engineering experts rejected the use of a pre-existing platform. Instead, they configured the marque’s proprietary spaceframe architecture to incorporate elements of the brand’s existing model portfolio such as all-wheel drive and all-wheel steering, while adapting the structure to accommodate significant advances in Rolls‑Royce’s hallmark magic carpet ride and dynamic abilities.

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Media Events

MEDIA DRIVES: UK, GOODWOOD

MEDIA DRIVES: SANYA, CHINA

MEDIA DRIVES: DALLAS, TEXAS, USA

MEDIA DRIVES: NEW YORK, USA

MEDIA DRIVES: MALIBU, LOS ANGELES, CA, USA

MEDIA DRIVES: MANAMA, BAHRAIN

MEDIA DRIVES: SEOUL, SOUTH KOREA

MEDIA DRIVES: MOSCOW, RUSSIA

MEDIA DRIVES: AUSTIN, TEXAS, USA

MEDIA DRIVES: MUNICH, GERMANY

MEDIA DRIVES: WARSAW, POLAND

MEDIA DRIVES: DUBAI, UNITED ARAB EMIRATES

MEDIA DRIVES: SINGAPORE

MEDIA DRIVES: SYDNEY

MEDIA DRIVES: Japan

Beijing Motor Show