New Rolls-Royce Ghost

"The new Rolls-Royce Ghost is the most technologically advanced Rolls-Royce yet. It distils the pillars of our brand into a beautiful, minimalist, yet highly complex product that is perfectly in harmony with our Ghost clients’ needs and perfectly in tune with the times."

Torsten Signature

Torsten Müller-Ötvös - Chief Executive Officer

Rolls-Royce Motor Cars

Launch Film

Perfection is Simplicity

THE NEW GHOST

The most technologically advanced Rolls-Royce yet
Succeeds the most successful product in the marque’s 116-year history
Reflects ‘Post Opulent’ design philosophy, rejecting superficial expressions of wealth
Built on rigid aluminium Rolls-Royce spaceframe architecture
All-wheel drive and all-wheel steering for unprecedented poise and surefootedness
World first Planar suspension system significantly increases agility and effortlessness
Equipped with hallmark 6.75-litre twin-turbo V12 engine, delivering 571PS and 850nm
For effortless egress, doors now electrically open as well as close
Interior components tuned to specific resonant frequency to create a sense of serenity
Down lit Pantheon grille discreetly illuminates Rolls-Royce iconography
Illuminated Fascia debuts featuring Ghost nameplate surrounded by more than 850 stars

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A New Design Conversation

Post opulence design

More than six years ago, a team of luxury intelligence specialists, designers, engineers and craftspeople assembled to begin development of the new Rolls-Royce Ghost. As with the first Goodwood Ghost, launched in 2009, this collective would work obsessively to ensure that New Ghost would hold its own place in the Rolls-Royce portfolio and represent a unique set of client values.

Since the introduction of Ghost, which became the most successful Rolls-Royce in history, the marque’s unique proximity to its clients afforded the team access to a large body of information. It revealed the divergent interests, opinions and changing taste patterns within Ghost clients’ appreciation of luxury. This primary research allowed them to create a product focussed on the requirements of these remarkable men and women. These insights informed the designers, engineers and craftspeople at Rolls-Royce as they moved into the development phase of the highly progressive new Ghost.

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An engineering focus

The first Goodwood Ghost reflected a layer of clients who use their Rolls-Royce in a completely unique way.

When these clients were informed that Rolls-Royce would begin developing a new Ghost, their request was simple: deliver a motor car that they could use even more; something even more refined to be driven in and even more enjoyable to drive.

To fulfil this challenging brief, Rolls-Royce’s engineering experts rejected the use of a pre-existing platform. Instead, they configured the marque’s proprietary spaceframe architecture to incorporate elements of the brand’s existing model portfolio such as all-wheel drive and all-wheel steering, while adapting the structure to accommodate significant advances in Rolls-Royce’s hallmark magic carpet ride and dynamic abilities.

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Media Events

MEDIA DRIVES: UK, GOODWOOD

MEDIA DRIVES: AUSTIN, TEXAS, USA

Beijing Motor Show